Prove AI Cookie Notice
Last Updated: September 30, 2026
What Are Cookies?
Our Products, like many others, use cookies in order to work properly.
Cookies are small text files, often including unique identifiers, that are downloaded onto your device when you access our Products. They allow us to recognize your device and store some information about your preferences or past actions on our website, ultimately allowing us to improve your experience. Cookies are very useful and enhance your user experience.
To find more information, please go to www.allaboutcookies.org if you are located in the United States. If you are located in Europe, please go to www.youronlinechoices.eu.
How We Use Cookies
We and the third-party API providers may collect information using cookies, pixel tags, or similar technologies. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used.
We use cookies to understand how users interact with our Products and thus how we can improve them. Our third-party partners, such as analytics or advertising partners, may use these technologies to collect information about your online activities over time and across different services.
Web beacons, tags, and scripts may be used in the Products or in emails to help us to deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our service/analytics providers on an individual and aggregated basis.
We use Google Analytics and Microsoft Clarity to understand how the site is used, HubSpot to understand visits and handle forms and chat, and Google Ads to measure our advertising. We also use Vercel Web Analytics, which counts page views without setting cookies.
Your Choices
When you first visit, a banner asks about cookies. Analytics and advertising cookies are only set if your choice allows them:
- If you are in the European Economic Area, the United Kingdom, Switzerland or certain other countries, we do not set them unless you select Accept.
- Elsewhere, they are set by default and you can select Opt out. Opting out stops them straight away and removes the analytics cookies already set on our domain.
- If your browser sends a Global Privacy Control signal, we treat it as an opt-out.
We remember your choice for one year in the proveai_consent cookie. To change it, clear cookies for proveai.com and the banner will ask again, or contact us at the address below. Strictly necessary cookies are always set because the site needs them to remember your choice.
The Types of Cookies Used
Strictly Necessary Cookies
These cookies are necessary for the Products to function and cannot be switched off in our systems. They help to authenticate users and prevent fraudulent use. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Performance Cookies
These cookies help us to understand how users engage with the Products. We may use a set of analysis cookies to collect information on how you use our Products and report usage statistics. In addition to reporting Product usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show.
Functional Cookies
We use a set of cookies that enable certain parts of the Products to function properly. These cookies allow our Products to remember choices you make when you visit our Products in order to provide enhanced, more personalized features to you. They are usually only set in response to information provided to the Products in order to personalize and optimize your experience.
Targeting Cookies
We use cookies to make our ads more engaging and valuable to users of our Products. Some common applications of cookies are to select advertising based on what is relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen.
Session vs. Persistent Cookies
Cookies are either “session” cookies which are deleted when you end your browser session, or “persistent,” which remain until their deletion by you (discussed below) or the party who served the cookie. Full details on all of the cookies used are available in the Cookie Disclosure Table below.
Cookie Disclosure Table
These are the cookies our site sets. Third-party cookies are set on the provider’s own domain and are governed by its policy: Google, Microsoft and HubSpot. We update this list when our tools change.
| Name | Domain | Description | Duration | Type |
|---|---|---|---|---|
| proveai_consent | proveai.com | Remembers your cookie choice (accept or opt out) so we don't ask again. | 1 year | Strictly necessary |
| _ga | .proveai.com | Google Analytics: distinguishes unique visitors. | 2 years | Performance |
| _ga_93QXZ97FYD | .proveai.com | Google Analytics: keeps session state for our analytics property. | 2 years | Performance |
| _clck | .proveai.com | Microsoft Clarity: keeps a pseudonymous visitor ID and preferences. | 1 year | Performance |
| _clsk | .proveai.com | Microsoft Clarity: connects page views into a single session recording. | 1 day | Performance |
| CLID, MUID, MR, SM, ANONCHK | .clarity.ms / .bing.com | Microsoft Clarity (third-party): identifies the browser across sites that use Clarity. | Set by Microsoft | Performance |
| __hstc | .proveai.com | HubSpot: main visitor-tracking cookie (first, last and current visit, session count). | 6 months | Performance |
| hubspotutk | .proveai.com | HubSpot: visitor identity, passed to HubSpot when you submit a form. | 6 months | Performance |
| __hssc | .proveai.com | HubSpot: tracks the current session. | 30 minutes | Performance |
| __hssrc | .proveai.com | HubSpot: detects a browser restart for session counting. | Session | Performance |
| messagesUtk | .proveai.com | HubSpot: recognizes visitors who use the chat. | 6 months | Functional |
| __hs_do_not_track | .proveai.com | HubSpot: set when you opt out, so HubSpot tracking stays off. | 6 months | Functional |
| _gcl_au | .proveai.com | Google Ads: links ad clicks to visits to measure campaign conversions. | 90 days | Targeting |
| IDE and related | .doubleclick.net | Google Ads (third-party): ad measurement and targeting. | Set by Google | Targeting |
How to Disable Cookies
Besides the banner, most web browsers let you control cookies through their settings. You can prevent the setting of cookies by adjusting the browser settings (see your browser’s Help section for the instructions). Find out how to manage cookies on popular browsers:
Be aware that disabling cookies will usually affect the functionality of the Products.
Contact Us
Please contact us with questions, comments, or concerns regarding our Cookie Policy, as well as with any requests at hello@proveai.com.